Custom Newsletter

Consistent engagement builds reader loyalty, which in turn loyalty drives repeat purchases.

Maintaining a newsletter while writing books can feel impossible. You only have so many hours per day to write!

We can help you out. Our monthly newsletters deliver original content, keeping your audience warm between releases. Each edition balances value (why they subscribed) with promotion (what you’re selling) without feeling spammy.

We structure newsletters with 3-5 sections:

• A personal note from you (we ghostwrite, you approve),
• Curated book or publishing news that positions you as knowledgeable,
• A spotlight on one of your books or backlist titles,
• A call-to-action that’s soft but clear.
• Subject lines and preview text that maximize open rates,
• List segmentation suggestions ensure you’re reaching the right readers with the right message.

This isn’t just “writing an email.” It’s building a recurring relationship that keeps your name top-of-mind when readers browse Barnes & Noble, Amazon, Goodreads, or StoryGraph. Based on our research, authors who email monthly maintain triple the reader retention over those who email sporadically.

Turnaround Time: 3-5 days per issue

What We’ll Need From You: Your website URL and the title, genre, and logline for the book you’d like to promote. (Optional: news or testimonials you’d like to spotlight.)

Deliverables:

• Complete newsletter draft (3-5 sections)
• Subject line + preview text variants
• List segmentation recommendations
• Mobile-friendly HTML formatting
• Image sourcing suggestions (or use your provided assets)
• Calendar scheduling for send date
• Performance tracking template (opens, clicks, conversions)

Icons made by Design Circle from www.flaticon.com