Indie Author Demographics in 2026

A black and white photo of an old-fashioned typwriter.

The landscape of authorship in the 21st Century is undergoing a seismic shift. Thousands of independent creators are rebuilding the modern literary world. A handful of tradpub gatekeepers no longer have the same hold on literature as in days gone…

Which Book Genres Dominate the Digital Age?

Books stacked on a table at a bookstore

With the rise of independent authors and the viral influence of platforms like BookTok, the gatekeepers of traditional publishing are sharing the stage with a new wave of creators. But what exactly are these authors writing? By analyzing data across…

The Research Behind Our Strategies

bookshelf

At Lumin8, we base our indie book marketing strategies and tactics on peer-reviewed research. But you might wonder: how thorough is this research? How many real authors and real books did we actually study before we recommend a strategy? The answer…