The landscape of authorship in the 21st Century is undergoing a seismic shift. Thousands of independent creators are rebuilding the modern literary world. A handful of tradpub gatekeepers no longer have the same hold on literature as in days gone by. Across the various studies we use to recommend book promotion strategies, which analyzed approximately […]
With the rise of independent authors and the viral influence of platforms like BookTok, the gatekeepers of traditional publishing are sharing the stage with a new wave of creators. But what exactly are these authors writing? By analyzing data across the studies Lumin8 uses to create indie book marketing strategies, we can see a clear […]
At Lumin8, we base our indie book marketing strategies and tactics on peer-reviewed research combined with our 30+ years of digital marketing experience with startups and Fortun3 500 companies like McGraw-Hill, Citibank, Boeing, and Toshiba. But you might wonder: how thorough is this research? How many real authors and real books did we actually study before […]