Lumin8 provides research-based marketing services that make independent and self-published authors successful.
Audience Building
Build an audience waiting for your next book.
From lead magnets and landing pages to social and email strategy, we create a plan to help you turn casual readers into dependable fans.
Content Creation
Free up more time for writing books instead of promoting them.
Let us write persuasive newsletters, blogs, and social posts to keep your readers engaged. We’ll even schedule them for you!
Tech Translation
Get instant clarity on the effectiveness of your website and promotions.
Don’t waste time trying to learn SEO or wrangling Google or Bing analytics. We can tell where you are and suggest course corrections.
Why Choose Lumin8?
Cutting-Edge Techniques Built For Indie Authors
Our services are designed from the ground up for independent or self-published authors. And because book marketing is constantly evolving, we derive strategies and tactics exclusively from peer-reviewed research studies published within the last 5 years. Our recommendations more reliable than anecdotal stories that rely on success bias and personal opinion.
Marketing Experts
We’re marketing professionals with 35+ years of experience working with startups and Fortune 500 companies, using persuasive techniques that drive sales. We understand how marketing works in the 21st Century and we know which tactics drive discovery, readership, and sales for independent authors like you.
Tailored to Your Needs
Some authors love to work with tech but others would rather avoid the hassle. That’s why Lumin8 personalizes services to your needs and tech skill level. We can either design and run a marketing campaign on your behalf – or teach you how to do it yourself.
Affordable Menu of Services
Lumin8 understands that many indie authors are working on shoestring promotion budgets so we price our services competitively. We strive to generate more revenue for your books than our services cost. Our à la carte services start at just $49.99 allowing you to choose only the services you need.
The Illuminations Blog
Indie Author Demographics in 2026
The landscape of authorship in the 21st Century is undergoing a seismic shift. Thousands of [...]
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Which Book Genres Dominate the Digital Age?
With the rise of independent authors and the viral influence of platforms like BookTok, the [...]
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The Research Behind Our Strategies
At Lumin8, we base our indie book marketing strategies and tactics on peer-reviewed research combined with [...]
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FAQs
How much does it cost to hire a book marketer?
Most book marketing agencies cost thousands of dollars to hire. (Yep.) However, at Lumin8, we realize that indie authors have tight budgets so we’ve taken a different approach. You can purchase à la carte services from us, starting at just $49.99. You can mix and match the services you want or you can opt for a retainer instead. Contact us to set up a free discovery call with no obligation.
How to market independent books?
Independent books are typically marketed by the authors themselves. Although some self-published authors have enough income to hire a specialized agency, most new authors can’t afford that kind of cash outlay. There are many ways to market your book, including buying ads on search engines, podcasts, or platforms like Amazon or BookBub; email newsletters, social media, micro-influencers. The options are as varied as there are authors!
Lumin8 can help you figure out what works best for your unique book for a fraction of what a big agency costs.
What is the best way to market a book?
There isn’t one best way to market a book, unfortunately. A lot depends on the genre, the author’s location, their social media reach, their budget, and many other variables. Each author is unique. That’s why getting a trusted strategic partner like Lumin8 to help you sell your books is critical.